← 返回巴西资讯
巴西资讯巴西宏观市场2026年9月1日

巴西最高选举法院限制候选人网络竞选,中资平台需关注算法透明度合规

分享

Brazil election judge curbs candidate’s campaign, drawing criticism

巴西最高选举法院法官托福利对总统候选人桑托斯实施网络竞选限制,暂停330万雷亚尔公共资金,并指其16个社交媒体账户未按时申报。中资社交媒体和数字营销平台在巴西运营需关注选举合规风险。

为什么值得关注

巴西最高选举法院对候选人网络竞选的限制,直接影响在巴中资社交媒体平台和数字营销企业的合规运营,涉及算法透明度与广告账户申报要求。

巴西最高选举法院(Superior Electoral Court)法官迪亚斯·托福利(Dias Toffoli)于周一(31日)公布一项此前保密的裁决,对总统候选人雷南·桑托斯(Renan Santos)的竞选活动实施限制,包括禁止其进行在线广告、参加辩论以及使用公共竞选资金。托福利负责审核桑托斯的候选人资格注册申请,目前资格仍然有效。裁决针对的是桑托斯竞选团队未在截止日期前向选举机构报告的网站、博客和社交媒体账户,涉及至少16个账户,其中一个账户拥有近240万粉丝。托福利还暂停了从公共竞选基金向桑托斯转移330万雷亚尔(R$3.3 million)的资金。

巴西最高选举法院法官迪亚斯·托福利(Dias Toffoli)周一(31日)公布一项此前保密的裁决,对总统候选人雷南·桑托斯(Renan Santos)的竞选活动实施限制。桑托斯隶属于新成立的使命党(Mission party),其候选人资格注册申请目前仍由托福利审核,资格依然有效。裁决禁止桑托斯进行在线广告、参加广播、电视、播客或其他媒体的辩论,并暂停从公共竞选基金向其转移330万雷亚尔(R$3.3 million)的资金。限制措施针对的是竞选团队未在截止日期前向选举机构报告的网站、博客和社交媒体账户。托福利指出,至少有16个账户在候选人申请提交12天后才注册,其中一个账户拥有近240万粉丝。法官要求平台暂停显示异常迹象的账户,并提供帖子、付费推广、推荐和广告的数据,同时保留访问记录。根据巴西选举法,候选人在注册时必须披露所有用于竞选广告的网站、博客和社交媒体账户。托福利认为,这一要求对于监督和防止候选人通过算法推荐系统获得不公平优势至关重要。他给予桑托斯和使命党24小时回应,否则其总统候选人资格可能被拒绝。

对于在巴西运营的中资企业,尤其是社交媒体平台、数字营销服务商和跨境支付机构,这一裁决释放了明确的监管信号:巴西选举监管机构正在加强对在线广告和算法推荐系统的审查。虽然底稿未直接提及中资企业,但通过数字广告投放和社交媒体运营的合规链条,中资平台和广告代理商可能面临更严格的账户申报和透明度要求。巴西最高选举法院对未申报账户的处罚范围在5000至30000雷亚尔(R$)之间,且可能涉及暂停公共资金转移,这对依赖政治广告收入的平台和营销机构构成潜在合规风险。此外,裁决中提到的算法透明度要求,可能影响所有在巴西运营的社交媒体和内容平台,包括中资背景的短视频和社交应用。

底稿显示,法院内部对托福利的决定存在批评。部分法官认为,相关违规应在竞选广告和媒体滥用的程序中审查,而非在候选人注册过程中处理。一位法官指出,只有注册明显不可能的情况下才应做出此类决定,例如PRTB党候选人巴勃罗·马尔萨尔(Pablo Marçal)因涉嫌欺诈获得党籍而被禁止参加辩论和竞选。CBI认为,这一争议反映出巴西选举监管在候选人资格审核与竞选行为规范之间的界限模糊。托福利强调算法透明度的必要性,认为未披露的账户受益于不透明的算法,逃避公众和法律监督,伪装成普通用户,在合法在线政治竞争之外运作。CBI观察,这一立场可能推动巴西选举监管对社交媒体平台的算法推荐和广告投放提出更严格的数据披露要求,中资平台需提前评估自身合规体系是否满足此类潜在要求。

后续值得关注的是,桑托斯和使命党在24小时内的回应是否会导致资格被拒,以及托福利是否会将案件提交全体会议审议。此外,法院内部对裁决程序的批评是否会引发对选举法官权限的进一步讨论,以及巴西选举监管是否会出台针对算法透明度的具体规定,都是中资企业和投资者需要跟踪的要点。

CBI 观察编辑判断

底稿显示托福利法官将算法透明度作为竞选监管的核心议题,并暂停了330万雷亚尔的公共资金转移。CBI认为,这一裁决虽针对具体候选人,但其对未申报账户和算法推荐系统的审查逻辑,可能成为巴西选举监管的参考先例,中资平台需关注后续规则变化。

这条资讯对你有帮助吗?

信息概要

类型
司法判决
方向
巴西
分类
宏观市场
层级
编辑整理
地点
中资社交媒体平台、数字营销服务商、跨境支付机构、广告代理商
核验
待核验
对象
在巴中资社交媒体平台数字营销服务商法务团队
话题
政治法律

来源信息

来源
Valor International
原文标题
Brazil election judge curbs candidate’s campaign, drawing criticism
原始语言
英语
原文链接
查看原文 →
编辑
Clara Lin
查看原文(英语

Brazil election judge curbs candidate’s campaign, drawing criticism

Brazil’s Electoral Court Justice Dias Toffoli has restricted online election advertising by Renan Santos, the presidential candidate of the newly formed Mission party. The ruling, which had been sealed and was made public on Monday (31), also bars Santos from participating in debates and from accessing public campaign funds. Members of the court criticized the decision. Lawsuits from presidential campaigns more than double from 2022 Candidates map out TV strategies as mandatory ads begin airing Renan Santos backs abolishing labor courts, opposes end of six-day workweek Toffoli is overseeing Santos’s application to register his candidacy with the Superior Electoral Court. The candidacy remains valid. The order targets advertising on websites, blogs and social-media accounts that the campaign failed to report to electoral authorities by the required deadline. According to Toffoli, at least 16 accounts were registered 12 days after the candidacy application was filed. The ruling does not mention any restrictions on street campaigning. Toffoli suspended the transfer of R$3.3 million from the public campaign financing fund to which Santos’s ticket would have been entitled. The candidate will also be barred from participating in debates on radio, television, podcasts or other media. The justice ordered platforms to suspend accounts showing signs of irregularities and provide data on posts, paid promotion, recommendations and advertisements, as well as preserve their access records. Under election law, candidates must disclose, when registering their candidacies, all websites, blogs and social-media accounts that will be used for election advertising. In his ruling, Toffoli argued that the requirement is essential before the campaign period begins, both to allow oversight and to prevent candidates from gaining an unfair advantage through platforms’ algorithmic content-recommendation systems. In reviewing the case, Toffoli identified 16 social-media accounts disclosed 12 days after the candidacy application was filed. Among these, at least one account with nearly 2.4 million followers was noted, with the justice pointing out that election-related advertising often attracts recommendations from other candidates and is itself endorsed by them. This benefits from algorithms in a manner that electoral authorities view as inappropriate. Toffoli said that until electoral authorities obtain information about the accounts, platforms keep advising users about them without overseeing the content, labeling it as election advertising, or tracking ad spending and paid promotions. He believes that accounts not identified before the election advertising period started can gain an unfair advantage over candidates who fulfilled their obligations. “A candidate who fails to disclose campaign accounts on time and provides the information only after the deadline misuses the period allowed to correct deficiencies. The candidate assumes the registration will not be denied because the omission is supposedly ‘remedied,’ while gaining, with each passing day, an immeasurable advantage over competitors who fulfilled their obligations", the justice said. "Undisclosed accounts benefit from opaque algorithms and evade public and legal scrutiny. They masquerade as ordinary users, operating outside the legitimate arena for online political competition,” Toffoli said. Toffoli gave Santos and Mission 24 hours to respond, or risk having his presidential candidacy rejected. They must provide the creation date of each account and when it began being used for election advertising, as well as explanations for the violations cited in the ruling. Internal criticism Toffoli does not plan to refer the case to the full Superior Electoral Court immediately, Valor has learned. He has told associates that there is no need to submit the decision for consideration at the court’s in-person session on Tuesday night (1). He also said any ruling this week would depend on developments following his order and that it is still necessary to assess how the measures will be implemented. Court members who were consulted by Valor criticized the decision, arguing that the alleged irregularities involving Santos should be scrutinized in proceedings related to election advertising and media abuse, rather than within the candidacy registration process. They also noted that any sanctions could have been decided in a separate investigation into electoral misconduct. According to one judge, only a situation in which registration of the candidacy was clearly impossible would justify such a decision. One example cited was Pablo Marçal, the presidential candidate of the PRTB party. The Superior Electoral Court barred the businessman from participating in debates and campaigning because there are indications that Marçal may have fraudulently obtained his party membership. In Santos’s case, the judge said, the maximum penalty should have been a fine ranging from R$5,000 to R$30,000. The judge also said the order should be submitted to the full court because its internal rules provide for the plenary to consider “precautionary measures necessary to protect a right susceptible to serious harm that may be difficult to remedy.” Experts say ruling went too far Election-law experts said the ruling went beyond the consequences established for the late disclosure of social-media accounts. According to lawyer Kaleo Dornaika Guaraty, election regulations themselves already set out a specific consequence for reporting accounts after the deadline, without providing for the other restrictions imposed by Toffoli. “The Superior Electoral Court’s resolution says an address reported after the deadline can only be used 48 hours after it is registered. That is the penalty established by the rule. Suspending campaign funds and participation in debates is not provided for anywhere as a penalty for this violation,” he said. Guaraty also criticized the breadth of the order suspending the accounts. Similarly, Guilherme Barcelos, an election-law attorney with a doctorate in constitutional law, called the ruling “indefensible.” He said the alleged irregularity could, at most, lead to the suspension of an undisclosed account, as the regulations provide. “In the worst-case scenario, that account could no longer be used, as the Superior Electoral Court’s resolution [on the matter] itself provides,” he said. What Renan Santos says Santos called the measure “illegal” and “persecutory” and said he would appeal. “First, I want to thank everyone who is fighting alongside us. We will keep fighting, and we will go to the Superior Electoral Court to overturn this absolutely unfair and illegal decision. The decision is illegal. The decision is persecutory,” Santos said in a video released to supporters. Known for saying in interviews that, if elected, he would not comply with rulings issued by individual judges that he considers illegal, Santos said he has few alternatives in this case. “I already posted a video on social media after the decision. Of course, my accounts will be taken down. TikTok already has been, and the others will be too. After that, there isn’t much I can do,” he told reporters in São Paulo. Santos’s lawyer, Arthur Rollo, criticized the ruling and said he would challenge it before the Superior Electoral Court. Renan Santos Ana Branco/Agência O Globo

觉得有价值?

分享给需要了解巴西市场的朋友

帮助更多中国企业看懂巴西,做成生意

China Brazil Insight · 中巴合作价值链中的信息节点

这条资讯影响你的业务吗?

CBI 提供从信息到行动的完整支持