{"editorial":{"content_id":"b3d5314a-1984-4611-9d9a-8633edc3879c","slug":"brendi-juliana-cicereli-20261113-4a54ff","content_type":"news","title":"Brendi 新设大客户部门，Juliana Cicereli 出任负责人","summary":"巴西餐饮与外卖销售平台 Brendi 新设大客户部门，由 Juliana Cicereli 领导，重点拓展连锁与加盟网络客户。","body":"巴西餐饮与外卖销售平台 Brendi 宣布，Juliana Cicereli（Juliana Cicereli）出任公司大客户负责人（Head de Key Accounts），领导新设立的这一部门，以扩大平台与连锁及加盟网络的业务。\n\nBrendi 在公告中称，该部门是为应对连锁和加盟细分市场对数字化管理与客户服务解决方案日益增长的需求而设。\n\nCicereli 在餐饮服务领域有十余年经验，职业经历横跨科技公司与加盟运营。2015 年，她加入 Delivery Direto 创始团队，搭建市场营销体系，并参与创建包括大客户部门在内的多个部门；其间经历了该公司被 Grupo LWSA（原 Locaweb）收购以及与 CPlug 合并的过程。此后她转向运营方，担任 Grupo Rão 的技术领导，该连锁在巴西和葡萄牙拥有近 200 家门店。\n\nBrendi 创始人兼首席执行官 Daniel Frageri 表示，Cicereli 在连锁与加盟两侧的经验将有助于平台扩大在该市场的份额。他说：“Juliana 了解餐桌两端的连锁和加盟商。”\n\n在新岗位上，Cicereli 将负责构建公司与加盟连锁客户的关系，从获取新品牌到平台实施及运营跟进。她表示，加盟商需要标准化、可见性和控制力，加盟者则需要简单、能帮助提升销售且不加重运营负担的工具，同时服务好两者是她在服务连锁和在一家加盟商内部工作期间积累的经验。\n\n未来几个月，除扩大连锁与加盟客户组合外，她的重点还包括搭建入驻与培训流程，并整理已借助 Brendi 实现增长的连锁案例。","why_it_matters":null,"cbi_observation":null,"direction_tag":"巴西","primary_category":"科技平台","secondary_topics":["企业动态","人事变动","科技","br-tech"],"content_level":"编辑整理","event_type":"公司动态","audience_tags":[],"event_location":null,"verification_status":"unverified","published_at":"2026-11-13T17:02:26.184Z","display_date":"2026-11-13","source_published_at":null,"source_url":"https://startups.com.br/danca-das-cadeiras/juliana-cicereli-assume-como-head-de-key-accounts-da-brendi/","source_name":"Startups.com.br","source_language":"pt","author_name":"编辑部","risk_level":"medium","risk_flags":[],"opportunity_flags":[],"trend_signals":[]},"intelligence":null,"meta":{"canonical_url":"https://chinabrazilinsight.com/news/brendi-juliana-cicereli-20261113-4a54ff","api_url":"https://chinabrazilinsight.com/api/public/content/brendi-juliana-cicereli-20261113-4a54ff","markdown_url":"https://chinabrazilinsight.com/api/public/content/brendi-juliana-cicereli-20261113-4a54ff?view=markdown","json_url":"https://chinabrazilinsight.com/api/public/content/brendi-juliana-cicereli-20261113-4a54ff?view=json","last_updated":"2026-11-13T17:02:48.475Z","platform":"China Brazil Insight","platform_url":"https://chinabrazilinsight.com"}}