{"editorial":{"content_id":"70e855b0-6275-414a-b671-ec9f56131040","slug":"99food-20261027-6a0531","content_type":"news","title":"圣保罗法院维持99Food不正当竞争判决，罚5万雷亚尔","summary":"圣保罗州法院一致维持一审判决，认定99Food针对iFood的两项广告活动构成不正当竞争，维持禁令及5万雷亚尔精神损害赔偿。","body":"圣保罗州法院第一企业法专门法庭一致维持一审判决，认定滴滴旗下外卖平台99Food针对iFood的广告活动构成不正当竞争，维持禁止“Taxômetro”和“Respostas Bem Servidas”两项活动的命令，并维持99Food支付5万雷亚尔精神损害赔偿及待计算金额的物质损害赔偿。iFood于27日公布了上述信息。\n\n法院认为，“Taxômetro”中声称iFood每日收取6270万雷亚尔费用的数字，系基于异质且过时的数据构建，却被作为事实呈现，缺乏充分证明。合议庭还指出，99Food试图贬低竞争对手却未披露自身费率信息，阻碍了平台间的客观比较。主审法官Rui Cascaldi表示：“该广告不是告知，而是指控。”法院认为，争夺用户并不授权利用竞争对手声誉作为贬损和吸引客户的工具。\n\n该诉讼由iFood于2025年提起。“Taxômetro”在圣保罗市多处展示iFood（以红白两色标识）客户所付费率的估算金额；“Respostas Bem Servidas”则在广告中转载批评iFood的负面评论和社交媒体帖子。一审法院指出，这些活动虽未点名iFood，但仍构成“贬损性内容的广告利用”和对外部声誉的“寄生性利用”，并判令99Food承担诉讼费用。\n\n99Food在5月一审判决公布时表示尊重判决但不同意其条款，将向法院上诉。该公司主张巴西允许比较广告，活动数据真实且可审计，“Respostas Bem Servidas”具有讽刺性质且未证明物质损害，广告均为一次性展示且已停止近一年。一审中99Food还提出反诉，列出其认为iFood的反竞争行为，包括涉嫌胁迫餐厅不与其他平台合作、歧视性更换骑手保温包活动及利用网红攻击该公司；法官驳回了反诉，建议另行起诉。据iFood称，上诉法官拒绝了99Food在本案中加入iFood滥用市场支配地位指控的尝试。\n\n99Food对Startups表示，尚未收到判决通知，将在正式获知后表明立场。","why_it_matters":null,"cbi_observation":null,"direction_tag":"巴西","primary_category":"科技平台","secondary_topics":["法律","司法案件","企业动态","br-tech"],"content_level":"编辑整理","event_type":"司法案件","audience_tags":[],"event_location":null,"verification_status":"unverified","published_at":"2026-10-27T23:02:14.630Z","display_date":"2026-10-27","source_published_at":null,"source_url":"https://startups.com.br/negocios/99food-perde-no-tj-sp-e-segue-proibida-de-veicular-campanhas-contra-o-ifood/","source_name":"Startups.com.br","source_language":"pt","author_name":"编辑部","risk_level":"medium","risk_flags":["legal_risk","compliance_risk"],"opportunity_flags":[],"trend_signals":["legal_enforcement_enhanced"]},"intelligence":{"intel_id":"83f8082f-7018-487f-ad68-f5e72f8f21b1","version":1,"event_type":"司法判决","event_date":null,"main_entities":[{"name":"99Food","role":"被告/滴滴旗下巴西外卖平台","type":"company","country":"中国","normalized_name":null},{"name":"iFood","role":"原告/巴西外卖平台","type":"company","country":"巴西","normalized_name":null},{"name":"圣保罗州法院第一企业法专门法庭","role":"二审法院/维持一审判决","type":"government_body","country":"巴西","normalized_name":null},{"name":"Rui Cascaldi","role":"主审法官","type":"person","country":"巴西","normalized_name":null}],"main_action":"圣保罗法院维持判决，认定99Food两项广告对iFood构成不正当竞争并维持罚款。","key_numbers":[{"unit":"雷亚尔","label":"精神损害赔偿","value":"50000"},{"unit":"雷亚尔/日","label":"广告中声称iFood每日收费金额","value":"6270万"}],"facts":[{"verified":false,"statement":"圣保罗州法院第一企业法专门法庭一致维持一审判决，认定99Food针对iFood的“Taxômetro”和“Respostas Bem Servidas”两项广告活动构成不正当竞争。","source_excerpt":null},{"verified":false,"statement":"法院维持禁止“Taxômetro”和“Respostas Bem Servidas”两项活动的命令。","source_excerpt":null},{"verified":false,"statement":"法院维持99Food支付5万雷亚尔精神损害赔偿及待计算金额的物质损害赔偿。","source_excerpt":null},{"verified":false,"statement":"法院认为“Taxômetro”中声称iFood每日收取6270万雷亚尔费用的数字基于异质且过时数据，却被作为事实呈现，缺乏充分证明。","source_excerpt":null},{"verified":false,"statement":"合议庭指出99Food试图贬低竞争对手却未披露自身费率信息，阻碍了平台间的客观比较。","source_excerpt":null},{"verified":false,"statement":"主审法官Rui Cascaldi表示：“该广告不是告知，而是指控。”","source_excerpt":null},{"verified":false,"statement":"该诉讼由iFood于2025年提起。","source_excerpt":null},{"verified":false,"statement":"99Food在5月一审判决公布时表示尊重判决但不同意其条款，将向法院上诉。","source_excerpt":null},{"verified":false,"statement":"一审中99Food提出反诉，法官驳回反诉并建议另行起诉。","source_excerpt":null},{"verified":false,"statement":"99Food对Startups表示，尚未收到判决通知，将在正式获知后表明立场。","source_excerpt":null}],"assessments":[{"statement":"判决明确比较广告不得以贬低竞争对手或寄生性利用其声誉为手段，平台需确保数据来源充分且披露自身费率以支持客观比较。","confidence":"high","basis_fact_index":null},{"statement":"99Food已表示上诉，案件仍存在法律不确定性，但禁令维持意味着涉案广告短期难以恢复。","confidence":"medium","basis_fact_index":null},{"statement":"该案可能提高巴西外卖平台营销合规成本，并成为后续不正当竞争诉讼参考。","confidence":"medium","basis_fact_index":null}],"actions":[{"target":"user","priority":"high","description":"跟踪99Food上诉进展及二审判决执行情况，包括罚款支付与禁令执行。"},{"target":"both","priority":"high","description":"对巴西市场比较广告素材进行合规审查，确保数据可审计并披露自身费率。"},{"target":"user","priority":"normal","description":"监测iFood与99Food竞争动态及潜在反垄断交叉诉讼。"}],"affected_audience":["外卖平台运营团队","市场与广告合规团队","巴西科技平台投资者","竞争法及广告法律师"],"risk_flags":["legal_risk","compliance_risk"],"opportunity_flags":[],"trend_signals":["legal_enforcement_enhanced"],"follow_up_needed":true,"follow_up_questions":["二审案号、判决日期及判决是否已生效？","99Food是否已缴纳5万雷亚尔精神损害赔偿，物质损害赔偿金额如何计算？","99Food上诉是否将进入更高法院，是否可能影响禁令执行？","iFood是否就99Food反诉中的反竞争指控另行提起诉讼？"],"related_topics":["巴西外卖市场","不正当竞争","比较广告","平台竞争","滴滴","iFood","圣保罗法院"],"verification_status":"unverified","confidence_score":0.7,"generated_at":"2026-10-27T23:02:38.803Z"},"meta":{"canonical_url":"https://chinabrazilinsight.com/news/99food-20261027-6a0531","api_url":"https://chinabrazilinsight.com/api/public/content/99food-20261027-6a0531","markdown_url":"https://chinabrazilinsight.com/api/public/content/99food-20261027-6a0531?view=markdown","json_url":"https://chinabrazilinsight.com/api/public/content/99food-20261027-6a0531?view=json","last_updated":"2026-10-27T23:02:38.885Z","platform":"China 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